Importance of keyword research is the first and the foremost idea an internet marketer need to understand. Once you have realized the importance of keyword research than obviously you want to know how to carry out keyword research. This article will provide you that information, keep reading.
What is Keyword Research?
Keyword research is regarded as one of the most fundamental, important and valuable process in the field of internet marketing. Ranking for the right keyword can give your website a huge boost. Keyword research not only gives you valuable information about which words or phrases to target for search engine optimization but also let you know what is in demand as far as the customers are concerned.
It is not always about getting traffic to your website, what a matter is to the targeted traffic. The benefit of this intelligence couldn’t be overstated – keyword research enables you to predict any shifts in the demand so that you can respond to the changes in the market and come out with services, products and content that people are actively searching for.
How to do Keyword Research?
Keyword research is carried out by various keyword research tools available in the market. These tools give you the idea of what web searches are looking for so that you can optimize your marketing strategy for those keywords. You might find it a bit technical so let me break it down for you.
If you google “blogging” for instance, you’ll be presented with a page listing websites that talk about blogging. What you do not realize is that your search query is recorded. Search engines record everything that is searched using them. This is a valuable piece of information.
Keyword research tools collect this recorded information from various search engines and displays detailed analysis of what is being searched. These results are not completely accurate but still good enough to guess the trend. Let’s now talk about some popular keyword research tools and what they have to offer.
Wordtracker is the go-to keyword tool for many internet marketers. It is more of a tool kit, offering features that focus on targeted keywords as well as other areas of SEO. It does have a big price tag associated with it but you can download the trial version to test it out. If you are looking to optimize PPC campaigns or other important marketing campaigns, wordtracker can give you great value for your investment.
2. Keyword Discovery
Keyword discovery pulls data from top search engines around the world to discover the best keywords. Its ability to see historical trends and bid values for PPC campaigns makes for information rich data. It is also a premium tool like wordtracker but for sure its value is undeniable.
3. Google AdWords Keyword Tool
As the name suggests the Adword keyword tool was originally designed for Adword campaigns but it also provides valuable suggestions for SEO campaigns beyond PPC. When you enter a term is also returns you with related keywords which help broaden your research. It has a paid as well as a free version. The paid version is particularly helpful for long-tail keywords.
Thank you for visiting internet marketing blog, hope that this article on importance of keyword research has been useful to you. please provide us with your valuable feedback in comment section, also please feel free to share it on social network for the benefit of many.