Some of the most common market research tools are web searches, customer feedbacks and online questionnaires. All these tools help you gather valuable information about marketing trends and your customers so that you can plan your marketing strategy accordingly.
In addition to these common market research tools there are many other free and low cost market research tools which we’ve discussed in this piece of writing. The following tools are useful in gathering marketing data with just a few mouse clicks.
You may conduct a number of searches using search engines. Take it a step further by searching for the keywords that people could use to find your business, product or website. Keyword research shows you what people are interested in and how many competitors you have. It can also reflect you to the related keywords that you haven’t thought about and WebPages competing for the keyword or phrase. Some of the most popular market research tools are Market Sumari and Traffic Travis. We’ll take a look at them later.
Links to a website determines how strong a competitor it is. You can use search engine to find out the number of websites linking to your competitor’s website. You can do that just by typing ‘link:www.[competitor’s name].com’ into Google. This way you’ll also be able to find out their prices, packages and offerings.
Compared to websites blog are updated more frequently therefore reading blogs can be a great gauge of public opinion. You can search specific blogs by using blog search engines like Blogpulse, Technorati or Nielson BuzzMetrics.
Conduct Online Surveys
Online Surveys could provide the most accurate data about the market trend or what is the opinion of people about various products related to your market. Unlike phone surveys online surveys use random sampling of population. They are the most cost-effective way of finding which product or idea will be appealing to the consumers. There are many companies that offer services for conducting online surveys. EZ questionnaire, Web Surveyor and Key Survey are just to name a few.
My Experience with Market Samurai and Traffic Travis
Now we’ll discuss a couple of great tools for keyword research and finding competitor’s links – Market Samurai and Traffic Travis. Both these tools have a lot of features in common but also differ in many ways. They have different interfaces and bunch of features that sets them apart.
To the point Market Samurai is quiet powerful therefore more expensive. But what I find great about Traffic Travis is that it allows checking the SEO competition for bulk of keywords at the same time whereas in Market Samurai each keyword has to be put separately. Having said that, market samurai’s SEO keyword analysis are much more detailed as it provides the no of backlinks to the page and domain and referring domain etc.
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