Welcome to 101 internet marketing blog. Watch this video if you want to know what is internet marketing all about? and how you can get started and all the information required to start your internet marketing service.
In simple words internet marketing is using internet to promote your business, product, service or message about company. Internet marketing or online marketing is evolving in a complex way and today it is becoming part of company’s overall marketing strategy of online business irrespective of weather the business is completely offline, partially online or completely online.
What are Various Types of Internet Marketing?
Website’s are created to inform the customers about the benefits and features of the company services and/or products, it might also be for the purpose of conveying company’s message online. Text, images and possibly video and audio elements might be used in the website.
Search Engine Marketing:
Marketing website by means of search engine is called as search engine marketing(SEM). Search engine marketing can be achieved by naturally(organic) ranking by search engine optimization (SEO) or by purchasing pay-per-click (PPC) advertisement.
It is writing and publishing articles related to your business in online article directories. These online article directories allow re-publication of article provided links in the articles are maintained, article marketing can boost traffic to your website and also promote your brand to huge audience.
It is incorporating videos about your product, service or company into your marketing efforts to leverage rich media content. Just one video into you media marketing efforts can give you lot of mileage, it also help to increase your Google ranking, click through rate, conversion and more.
Emails of the prospective customers are purchased or collected and than information about the service or the product is sent to the customers through email. Online email marketing is similar to offline direct marketing. Emails about the company’s service or product can be distributed as newsletter or mass mailing.
Online press releases:
It is publishing of newsworthy article about the company, its product/service or its people and/or its website through online wire service.
Similar to as we have offline ads in magazines or newspapers, banner advertisement is placement of advertisement on websites either free or paid.
Internet Blog marketing:
It is all about expressing opinions and posting comments on blogs by hosting your own internet blog or by posting comments and/or URLs on other people’s blogs related to your service or products.
Social media marketing:
It has the capacity for viral exposure of you brand. It involves social networking websites like Facebook, Google+, Twitter, LinkedIn and social bookmarking sites like Digg.
It also involves checking the effectiveness of online marketing strategies and this can be easily done using web analytic’s and other cost-volume-profit analysis tools. In order to know if your internet marketing strategies are giving good returns of investment for your business than you need to learn many aspects of internet marketing like internet marketing strategies and internet marketing tools.